About Us | The Luxe Beauty Co.

The Luxe Beauty Co. was created with a simple but powerful intention: to help women feel confident, cared for and completely themselves — at every stage of life.

Founded in 2016, Luxe has grown from a single salon into two beautiful locations in Casuarina and Alstonville, NSW, becoming a trusted destination for advanced skin treatments, refined brow artistry, Luxe Laser hair removal, cosmetic tattooing, and elevated everyday beauty essentials.

But Luxe is more than a treatment menu.

In a saturated beauty industry, what sets us apart is not just what we do — it’s what we stand for.
We believe healthy skin is more powerful than “perfect” skin.
We believe self-care is self-respect in action.

Our approach combines advanced technology with intentional touch. From bespoke skin journeys and results-driven treatments to precision brows, effortless nails and polished makeup, everything we offer is designed to enhance — never mask — your natural beauty.

Every detail inside our salons has been thoughtfully curated to create an experience that feels warm, professional and considered. We honour your time, your investment, and the trust you place in us.

At Luxe, beauty is not about chasing youth.
It’s about embodying confidence — at every age.

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Founder | Sarah Barr

Sarah Barr is the visionary founder and owner of The Luxe Beauty Co., where she blends her natural talent with a passion for providing specialised, results-driven beauty treatments. Her focus on exceptional customer service ensures every client enjoys a personalised, friendly, and memorable experience.

As a qualified Beauty Therapist, Educator, Makeup Artist, and Cosmetic Tattooist, Sarah created The Luxe Beauty Co. to cater to the modern, busy woman. "At The Luxe Beauty Co., we've designed our services to offer a touch of luxury with your everyday beauty essentials."

Sarah divides her time between her two salons and her family, including her three children and husband.